Paola Lenti was chosen to represent the excellence of Made in Italy on the occasion of Italian Design Day 2023, promoted by the Ministry of Foreign Affairs and the Ministry of Culture with the contribution of ADI, Salone del Mobile, Triennale di Milano, FederlegnoArredo and ITA, the Agency promoting the development of Italian Companies abroad. The event will take place on March 9 in over 100 countries’ consular offices, embassies, cultural institutes, and ITA offices.
The Italian Design Day, created to promote and disseminate the excellence of Italian design throughout the world, includes every year exhibitions, seminars, meetings, and presentations of products made by experts in the field.
Paola Lenti, along with other Italian companies, was chosen as an innovative example for its ability to combine craftsmanship, sustainability, and social inclusion. A photo of the Ellissi rug will be on display at the different venues as a representative of the manual expertise that still today sets apart all of the company’s processing stages. A short video instead reveals the commitment of the brand to reducing the environmental impact and social inequalities. The video is an excerpt from the short film «What a waste to give up!» inspired by the Metamorfosi collection, a series of one-of-a-kind pieces created with leftover yarns and fabrics, that has involved unemployed migrant women in the production process to help them to become professionally independent.