Paola and Anna Lenti were invited as speakers to explain to the audience of Archtrends Summit the conception of Metamorfosi, the collection launched during the latest Milano Design Week and resulting from the collaboration with Brazilian designers Fernando and Humberto Campana.
The speech was expressly recorded in the showroom of the Paola Lenti Company in Meda to be shared with architects, creative talents and designers during the event held on September 8 and organized during the Design Week in Sao Paulo by Portobello, the Brazilian ceramic coatings company.
The title of this year conference is Me is We, Our Nature is Collective: hence, the expressed goal is the identification of solutions to produce in a more sustainable way and thus preserve the planet on which we all live necessarily interconnected.
Metamorfosi is an example of how design products can be created by reusing existing resources in an ethical way and with less waste of energy and raw materials. It is also a social project, because it offers a professional chance to refugee tailors, who are welcomed and trained by the company.
Production leftovers – cords, fabric remnants and offcuts – have been used to produce the spectacular “unique pieces” originated from this creative partnership; leftovers that Paola Lenti has stored over the years in a sort of memory archive, cataloging them by color, type of yarn and size, with the certainty that they would not be wasted.
A thought perfectly in tune with the themes of the event, brought to life five years ago to share ideas and to be a meeting point between professionals and the public, and that this year also sees Humberto Campana among the protagonists.